Table 8 10 most important features
From: A framework to improve churn prediction performance in retail banking
Feature | Original/from FE | Gain |
|---|---|---|
41. Credit purchase recency | From FE | 0.4623 |
43. Use of mobile channels recency | From FE | 0.0503 |
15. Overall income | Original | 0.0491 |
42. Investment purchase recency | From FE | 0.0489 |
50. Number of distinct products purchased | From FE | 0.0420 |
39. Total value transacted monthly | From FE | 0.0378 |
38. Number of distinct monthly transactions | From FE | 0.0375 |
18. Paycheck value | Original | 0.0358 |
06. Cohort | Original | 0.0280 |
30. Whether the customer has received a salary with the bank | Original | 0.0270 |