From: A framework to improve churn prediction performance in retail banking
Feature | Original/from FE | Gain |
---|---|---|
41. Credit purchase recency | From FE | 0.4623 |
43. Use of mobile channels recency | From FE | 0.0503 |
15. Overall income | Original | 0.0491 |
42. Investment purchase recency | From FE | 0.0489 |
50. Number of distinct products purchased | From FE | 0.0420 |
39. Total value transacted monthly | From FE | 0.0378 |
38. Number of distinct monthly transactions | From FE | 0.0375 |
18. Paycheck value | Original | 0.0358 |
06. Cohort | Original | 0.0280 |
30. Whether the customer has received a salary with the bank | Original | 0.0270 |
60. Number of credit contracts finished or terminated | From FE | 0.0224 |
37. Effective total amount transacted monthly | From FE | 0.0166 |
19. Professional profile | Original | 0.0146 |
34. Purchase frequency | From FE | 0.0142 |
40. Total contribution margin | From FE | 0.0137 |
13. Marital status | Original | 0.0122 |
57. Overall credit value | From FE | 0.0117 |
59. Number of investment products terminated | From FE | 0.0090 |
11. Education level | Original | 0.0086 |
05. Checking account balance | Original | 0.0082 |
56. Overall investment value | From FE | 0.0073 |
45. Investment purchase incidence | From FE | 0.0071 |
20. Savings account balance | Original | 0.0058 |
48. The number of interactions in mobile channels | From FE | 0.0053 |
46. Use of mobile channels incidence | From FE | 0.0042 |
12. Gender | Original | 0.0039 |
22. Segment (Method B) | Original | 0.0036 |
33. Purchase recency | From FE | 0.0031 |
54. Whether the customer has any overdue credit | From FE | 0.0029 |
17. Overdraft limit | Original | 0.0027 |
58. The ratio of overall credit value over credit value taken by the customer with all banks in the market | From FE | 0.0026 |
23. The region where the customer's bank agency is located | Original | 0.0016 |