Insurtech in Europe: identifying the top investment priorities for driving innovation

Financial Innovation

Table 4 Decision matrix (D)

	Claims management			Marketing			Policy management			Pricing			Product design
	µ	v	π	µ	v	π	µ	v	π	µ	v	π	µ	v	π
Artificial intelligence	0.4372	0.5646	0.5005	0.2713	0.7319	0.3001	0.2000	0.8000	0.2000	0.6656	0.3420	0.2057	0.6377	0.3634	0.4016
Big data	0.7389	0.2621	0.2015	0.3376	0.6649	0.4002	0.4000	0.6000	0.4000	0.9000	0.1000	0.1000	0.8746	0.1260	0.2050
Blockchain	0.5372	0.4642	0.4007	0.2713	0.7319	0.3001	0.2387	0.7652	0.2000	0.7143	0.2884	0.2031	0.7389	0.2621	0.3027
Cloud mobile and applications	0.3376	0.6649	0.4002	0.2713	0.7319	0.3001	0.2000	0.8000	0.2000	0.7249	0.2924	0.1124	0.6000	0.4000	0.4000
Internet of things	0.2387	0.7652	0.3001	0.2000	0.8000	0.2000	0.1735	0.8320	0.2000	0.7249	0.2924	0.1124	0.5372	0.4642	0.4007