From: Crowdfunding innovative but risky new ventures: the importance of less ambiguous tone
Variable | Unmatched (U) | Cleantech | Non-cleantech | mean diff. test |
---|---|---|---|---|
Matched (M) | Mean | Mean | t-value | |
Funding goal | U | 10.529 | 10.121 | 1.95* |
 | M | 10.529 | 10.633 | −0.35 |
ARI | U | 9.107 | 9.506 | −0.69 |
 | M | 9.107 | 9.359 | −0.35 |
Total words | U | 6.780 | 6.380 | 2.70*** |
 | M | 6.780 | 6.768 | 0.07 |
Net positive | U | 1.023 | 0.590 | 1.80* |
 | M | 1.023 | 1.033 | −0.05 |
Risk index | U | 1.833 | 2.129 | −1.98** |
 | M | 1.833 | 1.753 | 0.43 |
Video | U | 4.769 | 3.969 | 2.24** |
 | M | 4.769 | 4.653 | 0.33 |
Image | U | 2.537 | 1.753 | 3.00*** |
 | M | 2.537 | 2.499 | 0.11 |
 | Cleantech sample | Matched non-cleantech sample | ||||||
---|---|---|---|---|---|---|---|---|
(1) | (2) | (3) | (4) | (5) | (6) | (7) | (8) | |
Success | Success | Money pledged | Money pledged | Success | Success | Money pledged | Money pledged | |
Uncertain | −0.143*** |  | −0.327*** |  | −0.036** |  | −0.290*** |  |
 | (−4.51) |  | (−2.99) |  | (−2.10) |  | (−3.81) |  |
Weak modal |  | −0.240*** |  | −0.765*** |  | −0.034 |  | −0.167* |
 |  | (−5.14) |  | (−4.23) |  | (−1.54) |  | (−1.87) |
Funding goal | −0.119*** | −0.124*** | 0.611*** | 0.593*** | −0.116*** | −0.116*** | 0.554*** | 0.551*** |
 | (−10.61) | (−11.11) | (12.64) | (12.39) | (−22.96) | (−23.02) | (24.01) | (23.77) |
Duration | −0.067* | −0.063 | 0.405*** | 0.387*** | −0.009 | −0.009 | 0.515*** | 0.525*** |
 | (−1.69) | (−1.54) | (2.74) | (2.62) | (−0.49) | (−0.48) | (6.83) | (6.90) |
Rewards | 0.129*** | 0.130*** | 0.223** | 0.239*** | 0.116*** | 0.116*** | 0.100** | 0.106** |
 | (5.17) | (5.24) | (2.43) | (2.63) | (10.23) | (10.27) | (2.12) | (2.22) |
Quick updates | 0.088*** | 0.086*** | 0.162*** | 0.142** | 0.107*** | 0.107*** | 0.266*** | 0.271*** |
 | (4.68) | (4.57) | (2.61) | (2.28) | (12.30) | (12.37) | (7.51) | (7.62) |
Comment quantity | 0.086*** | 0.083*** | 0.327*** | 0.329*** | 0.048*** | 0.046*** | 0.146*** | 0.130*** |
 | (13.18) | (13.51) | (14.73) | (15.30) | (23.55) | (29.95) | (18.59) | (19.91) |
Backer sentiment | 0.075*** | 0.073*** | 0.202*** | 0.199*** | 0.025*** | 0.025*** | 0.093*** | 0.095*** |
 | (4.33) | (4.25) | (3.49) | (3.63) | (3.15) | (3.07) | (3.64) | (3.69) |
Total words | 0.011 | 0.025 | 0.029 | 0.057 | 0.066*** | 0.067*** | 0.100*** | 0.112*** |
 | (0.54) | (1.23) | (0.45) | (0.92) | (7.21) | (7.48) | (2.81) | (3.14) |
Featured | 0.214*** | 0.210*** | 0.129* | 0.131* | 0.154*** | 0.155*** | 0.297*** | 0.302*** |
 | (7.86) | (7.60) | (1.77) | (1.82) | (12.60) | (12.69) | (7.49) | (7.59) |
Social network | 0.034*** | 0.035*** | 0.009 | 0.015 | 0.012** | 0.012** | 0.003 | 0.002 |
 | (3.20) | (3.22) | (0.34) | (0.56) | (2.38) | (2.39) | (0.19) | (0.13) |
ARI | −0.003 | −0.002 | −0.017 | −0.019 | −0.001 | −0.001 | −0.011 | −0.012* |
 | (−0.78) | (−0.43) | (−1.14) | (−1.26) | (−0.79) | (−0.81) | (−1.63) | (−1.79) |
Net positive | 0.032*** | 0.036*** | 0.082** | 0.081** | 0.020*** | 0.021*** | 0.023 | 0.029 |
 | (3.09) | (3.40) | (2.32) | (2.29) | (4.14) | (4.32) | (1.13) | (1.45) |
Risk index | −0.010 | −0.012 | −0.068 | −0.071* | −0.011* | −0.011** | −0.028 | −0.031 |
 | (−0.82) | (−1.00) | (−1.59) | (−1.70) | (−1.94) | (−1.98) | (−1.35) | (−1.51) |
Video | 0.028*** | 0.029*** | 0.037 | 0.033 | 0.014*** | 0.014*** | −0.002 | −0.001 |
 | (3.38) | (3.29) | (1.08) | (0.94) | (3.73) | (3.71) | (−0.15) | (−0.07) |
Image | 0.040*** | 0.037*** | 0.032 | 0.023 | 0.008** | 0.009** | 0.022 | 0.023 |
 | (3.83) | (3.57) | (0.89) | (0.66) | (2.08) | (2.12) | (1.39) | (1.45) |
Constant | Â | Â | 1.401* | 1.532** | Â | Â | 1.633*** | 1.451*** |
 |  |  | (1.85) | (2.03) |  |  | (3.92) | (3.48) |
Subcategory control | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Year controls | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Location controls | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Observations | 1172 | 1172 | 434 | 434 | 4798 | 4798 | 1800 | 1800 |
Adjusted R2 | Â | Â | 0.734 | 0.737 | Â | Â | 0.689 | 0.686 |
Chi square | 299.872 | 321.343 | Â | Â | 1162.676 | 1172.134 | Â | Â |
SUEST test on the difference of the coefficients (Chi square) | ||||||||
 | (1)−(5) |  | (2)−(6) |  | (3)−(7) |  | (4)−(8) |  |
Uncertain | 7.420** | Â | Â | Â | 0.824 | Â | Â | Â |
Weak modal | Â | Â | 14.283*** | Â | Â | Â | 9.264*** | Â |