Table 11 The interaction between tone ambiguity and comment quantity

Uncertain

−0.094*

−0.075

(−1.73)

(−0.65)

Uncertain × High comment quantity

−0.066

−0.329***

(−1.19)

(−2.98)

Weak modal

−0.103

−0.155

(−1.48)

(−0.73)

Weak modal × High comment quantity

−0.202**

−0.786***

(−2.51)

(−3.72)

Comment quantity

0.095***

0.099***

0.359***

0.372***

(9.45)

(10.99)

(13.29)

(13.62)

Funding goal

−0.120***

−0.125***

0.611***

0.589***

(−10.58)

(−11.06)

(12.71)

(12.40)

Duration

−0.070*

−0.066

0.407***

0.379***

(−1.75)

(−1.60)

(2.78)

(2.60)

Rewards

0.130***

0.130***

0.229**

0.241***

(5.21)

(5.25)

(2.48)

(2.65)

Quick updates

0.086***

0.081***

0.157**

0.134**

(4.51)

(4.19)

(2.54)

(2.15)

Backer sentiment

0.075***

0.071***

0.189***

0.180***

(4.32)

(4.11)

(3.29)

(3.28)

Total words

0.008

0.021

0.026

0.063

(0.38)

(1.05)

(0.41)

(1.03)

Featured

0.216***

0.209***

0.135*

0.131*

(7.92)

(7.62)

(1.86)

(1.82)

Social network

0.034***

0.034***

0.010

0.016

(3.18)

(3.12)

(0.36)

(0.59)

ARI

−0.003

−0.001

−0.015

−0.015

(−0.67)

(−0.30)

(−0.98)

(−1.03)

Net positive

0.032***

0.036***

0.090**

0.089**

(3.11)

(3.45)

(2.56)

(2.54)

Risk index

−0.010

−0.012

−0.067

−0.066

(−0.83)

(−0.94)

(−1.58)

(−1.60)

Video

0.028***

0.028***

0.041

0.037

(3.35)

(3.25)

(1.23)

(1.08)

Image

0.040***

0.037***

0.033

0.024

(3.84)

(3.51)

(0.92)

(0.68)

Constant

1.257*

1.359*

(1.69)

(1.82)

Subcategory control

Yes

Yes

Yes

Yes

Year controls

Yes

Yes

Yes

Yes

Location controls

Yes

Yes

Yes

Yes

Observations

1172

1172

434

434

Adjusted R²

0.736

0.741

Chi square

301.326

332.053