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Table 3 Details on type of data collected

From: How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework

  Traditional Bank Traditional Bank (FinTech) FinTech (traditional bank) FinTech
  A B C D E F G
Transactional Demographics, assets, income, transactions, product usage, channel usage Demographics, assets, income, transactions, product usage, channel usage Demographics, assets, income, transactions, product usage, channel usage Demographics, assets, income, transactions, product usage, channel usage Demographics, income, transactions, product usage, channel usage Demographics, income, transactions, product usage Demographics, income, transactions, product usage, channel usage
Relational Not disclosed Not disclosed Lifestyle, habits, preferences Lifecycle stage, future spending objectives Lifestyle, habits, preferences Lifestyle, lifecycle stage, habits, preferences, future spending objectives, extra-financial needs Lifestyle, lifecycle stage, habits, preferences, future spending objectives, extra-financial needs
Alternative Website, e-mails, mortgage simulators Website, in-app behaviour, third party data Website, e-mails, other navigation data (cookies), third party data E-mails, social networks, third party data E-mails, account aggregation, mobile app, geolocation, other navigation data (cookies), third party data E-mails, in-app behaviour, in-chat behaviour, other navigation data (cookies), third party data Account aggregation, e-mails, website, in-app behaviour, in-chat behaviour, other navigation data (Google Analytics), third party data