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Table 3 Details on type of data collected

From: How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework

 

Traditional Bank

Traditional Bank (FinTech)

FinTech (traditional bank)

FinTech

 

A

B

C

D

E

F

G

Transactional

Demographics, assets, income, transactions, product usage, channel usage

Demographics, assets, income, transactions, product usage, channel usage

Demographics, assets, income, transactions, product usage, channel usage

Demographics, assets, income, transactions, product usage, channel usage

Demographics, income, transactions, product usage, channel usage

Demographics, income, transactions, product usage

Demographics, income, transactions, product usage, channel usage

Relational

Not disclosed

Not disclosed

Lifestyle, habits, preferences

Lifecycle stage, future spending objectives

Lifestyle, habits, preferences

Lifestyle, lifecycle stage, habits, preferences, future spending objectives, extra-financial needs

Lifestyle, lifecycle stage, habits, preferences, future spending objectives, extra-financial needs

Alternative

Website, e-mails, mortgage simulators

Website, in-app behaviour, third party data

Website, e-mails, other navigation data (cookies), third party data

E-mails, social networks, third party data

E-mails, account aggregation, mobile app, geolocation, other navigation data (cookies), third party data

E-mails, in-app behaviour, in-chat behaviour, other navigation data (cookies), third party data

Account aggregation, e-mails, website, in-app behaviour, in-chat behaviour, other navigation data (Google Analytics), third party data