Fig. 3From: How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance frameworkRepresentation of the technological architecture configuration from a silo to an integrated architecture. Internal users are the different internal units that consume the data (e.g. lending, asset management, compliance and risk management). Banks A, B, C and FinTech E have an orchestrated architecture, while Bank D and FinTechs F and G have an integrated architectureBack to article page