How text sentiment moderates the impact of motivational cues on crowdfunding campaigns

Financial Innovation

Table 8 Results of sentiment strength model

Variable	Model1		Model2		Model3
	Coef	Sig	Coef	Sig	Coef	Sig
Target amount	− 0.001	0.768	− 0.001	0.757	− 0.001	0.767
Duration	− 0.034***	0.000	− 0.034***	0.000	− 0.033***	0.000
Comments	0.319***	0.000	0.318***	0.000	0.319***	0.000
Updates	0.064***	0.000	0.064***	0.000	0.063***	0.000
Society attribute	0.043***	0.000	0.043***	0.000	0.044***	0.000
Narrative length	0.040***	0.000	0.052***	0.000	0.050***	0.000
Video	0.011*	0.013	0.012**	0.007	0.012*	0.011
Cues of extrinsic motives (CEM)			0.001	0.878	0.069***	0.000
Cues of intrinsic motives (CIM)			0.023***	0.000	0.005	0.547
Sentiment strength (SS)			− 0.003	0.570	0.002	0.670
CEM * SS					− 0.022**	0.010
CIM * SS					0.071***	0.000
N	48,241		48,241		48,241
R²	0.116		0.118		0.121