Table 3 Samples of motivational cues
From: How text sentiment moderates the impact of motivational cues on crowdfunding campaigns
Motive | Segments of narratives |
|---|---|
Intrinsic motive | Other Ways You Can Help If you can't contribute you can still help! If you can get the word out and spread our campaign it would be greatly appreciated! Don't forget to use the Indiegogo share tools! Thank you so much for taking the time to visit our page! We hope you have enjoyed learning about our project!Thanks again from the team at Jam-e Productions |
Extrinsic motive | Ultimately, I would be able to share my gift of music with more of YOU!” It's not too late! There are plenty of rewards available and still 10 days to be a part of this project.Budget (everyone's favourite part!) Here's a basic breakdown: What My Supporters Receive In addition to being able to pre-order the album (digitally or physically), I'm offering some great rewards for my faithful and generous supporters |