Table 11 Results of hypothesis
From: How text sentiment moderates the impact of motivational cues on crowdfunding campaigns
Hypothesis | Result |
|---|---|
H1. Negative sentiments enhance the effect of intrinsic motivational cues of narratives on fundraising success in crowdfunding | False |
H2. Positive sentiments enhance the effect of extrinsic motivational cues of narratives on fundraising success in crowdfunding | False |
H3. Strong sentiment strength enhances the effect of intrinsic motivational cues of narratives on fundraising success in crowdfunding | True |
H4. Weak sentiment strength enhances the effect of extrinsic motivational cues of narratives on fundraising success in crowdfunding | True |