Table 5 Linguistic decision matrix for the alternatives.
From: Fintech investments in European banks: a hybrid IT2 fuzzy multidimensional decision-making approach
Money transferring (alternative 1) | Payments (alternative 2) | Savings (alternative 3) | Budgeting (alternative 4) | Borrowings (alternative 5) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
DM1 | DM2 | DM3 | DM1 | DM1 | DM2 | DM3 | DM2 | DM3 | DM1 | DM2 | DM3 | DM1 | DM2 | DM3 | |
Cost management (C1) | G | VG | B | VG | B | B | G | F | F | G | G | F | G | G | G |
Sales volume (C2) | VG | G | VG | VG | B | VG | F | MP | MP | F | F | MP | G | F | F |
Increase in market value (C3) | B | VG | G | B | VG | VG | F | F | F | G | F | G | G | G | VG |
Customer satisfaction (C4) | VG | B | VG | B | B | VG | G | F | F | G | G | F | G | VG | VG |
Competitive advantage (C5) | VG | VG | VG | VG | B | B | G | F | MP | F | F | F | G | G | G |
Organizational efficiency (C6) | VG | B | B | B | VG | VG | MP | F | F | F | G | MP | F | F | G |