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Table 5 Linguistic decision matrix for the alternatives.

From: Fintech investments in European banks: a hybrid IT2 fuzzy multidimensional decision-making approach

  Money transferring (alternative 1) Payments (alternative 2) Savings (alternative 3) Budgeting (alternative 4) Borrowings (alternative 5)
DM1 DM2 DM3 DM1 DM1 DM2 DM3 DM2 DM3 DM1 DM2 DM3 DM1 DM2 DM3
Cost management (C1) G VG B VG B B G F F G G F G G G
Sales volume (C2) VG G VG VG B VG F MP MP F F MP G F F
Increase in market value (C3) B VG G B VG VG F F F G F G G G VG
Customer satisfaction (C4) VG B VG B B VG G F F G G F G VG VG
Competitive advantage (C5) VG VG VG VG B B G F MP F F F G G G
Organizational efficiency (C6) VG B B B VG VG MP F F F G MP F F G
  1. VP, very poor; P, poor; MP, medium poor; F, fair; G, good, VG, very good; B, best