Fintech investments in European banks: a hybrid IT2 fuzzy multidimensional decision-making approach

Financial Innovation

Table 4 Linguistic relation matrix for the criteria.

	C1			C2			C3			C4			C5			C6
	DM1	DM2	DM3	DM1	DM1	DM2	DM3	DM2	DM3	DM1	DM2	DM3	DM1	DM2	DM3	DM1	DM2	DM3
Cost management (C1)	–	–	–	H	H	MH	H	H	H	M	MH	MH	H	H	VH	H	VH	VH
Sales volume (C2)	M	ML	M	–	–	–	M	M	M	M	ML	M	ML	ML	ML	ML	ML	L
Increase in market value (C3)	ML	ML	L	M	M	M	–	–	–	ML	ML	M	M	MH	MH	M	H	MH
Customer satisfaction (C4)	M	M	M	M	MH	M	MH	MH	M	–	–	–	H	VH	H	VH	VH	H
Competitive advantage (C5)	M	MH	M	MH	MH	H	H	VH	H	M	MH	MH	–	–	–	H	VH	VH
Organizational efficiency (C6)	L	L	ML	ML	ML	L	ML	ML	M	L	ML	ML	M	ML	M	–	–	–