From: Consumer use intention of online financial products: the Yuebao example
Hypothesis | Route | Route coefficient | t-value | Conclusion |
---|---|---|---|---|
H1 | Relative Advantage → Use Intention | 0.329 | 3.390 (***) | Supported |
H2 | Compatibility→ Use Intention | 0.301 | 4.725 (***) | Supported |
H3 | Ease of use → Use Intention | 0.114 | 1.512 | Not Supported |
H4 | Ease of use → Relative Advantage | 0.378 | 4.395 (***) | Supported |
H5 | Compatibility → Relative Advantage | 0.300 | 3.607 (***) | Supported |
H6 | Perceived Risk→ Use Intention | −0.091 | −1.900 | Not Supported |
H7a | Trust → Use Intention | 0.160 | 1.797 | Not Supported |
H7b | Trust → Perceived Risk | −0.370 | −5.879 (***) | Supported |
H7c | Trust → Ease of use | 0.551 | 11.302 (***) | Supported |
H7d | Trust→ Relative Advantage | 0.150 | 1.973 (*) | Supported |
H7e | Trust → Compatibility | 0.540 | 10.205 (***) | Supported |