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Table 1 First Wave of Digital Finance Environment 3.0 Project

From: FinTech in Taiwan: a case study of a Bank’s strategic planning for an investment in a FinTech company

Service Item Target Customer
Deposit Closing a deposit account Current deposit account holder
Opening a predesignated account Current deposit account holder
Approving payment transfer application via fax Current deposit account holder
Credit evaluation Agreeing to allow the bank to conduct online credit check Current deposit account holder or loan account holder
Credit card Applying for new credit card Current deposit account or existing credit card holder
Applying for microfinance Current credit card holder
Applying for installment Current credit card holder
Wealth management Opening a trust account Current deposit account holder
Completing “Know Your Customer” survey Current deposit account holder
Completing customer risk tolerance survey Current deposit account holder
Accepting or terminating agreement of trust product recommendation Current deposit account holder
Joint marketing Filling out joint marketing agreement Existing deposit account holder