1. Initial | 2. Repeatable | 3. Defined | 4. Managed | 5. Optimized | |
---|---|---|---|---|---|
Technology | • Ad hoc, chaotic • Emerging • Lack of understanding | • Methodology establishment • Controlled and coordinated • Reactive | • Standardized and documented • Proactive | • Quality metrics establishment • Consolidated and reliable | • Continuous improvement • Share of knowledge and information |
Market | • Focus on function • High cost | • Focus on reliability • Transactional customers • Broad no-target promotion | • Focus on assured delivery of services • Prices settle down • Requirements are measured | • Standard services • Price with incentives and outcome metrics • Customers are grouped with profiles • Promotion is targeted | • Empathy in dealing with emerging business needs • Create the product special influents in industry. |
Regulation | • Less supervision • Competition is forbidden | • Rules have been borrowed from related domains | • Regulation rules and laws are defined | • Measurements on regulation is set up • Competition is encouraged under supervision | • Free competition • Market based on well-established legal system |