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Table 1 Base case for hypothetical simulation

From: Franchise ownership redirection: real options perspective

Parameter

Notation

Value

Revenue at t = 0

X0

1 MU (monetary unit)

Revenue initial drift

μ0X

0

Revenue volatility

σX

9 %

Agency costs at t = 0

A0

0.15 MU (monetary unit)

Agency costs initial drift

μ0A

0

Agency costs volatility

σA

7 %

Contract period

T

10 years

Time interval

Δt

1 year

Operational cost

c

0.85 MU (monetary unit)

Royalty fee

δ

10 %

Discount rate

d

6 %

Cost of acquisition

K

1