From: Value of big data to finance: observations on an internet credit Service Company in China
Category | Note | Example sources | |
---|---|---|---|
Demographics | Age, Gender, etc. | ||
Activities/ Behaviors | Online Consumption | PC client | 1HaoDian; MaiBaoBao; HaoLeMai; |
Mobile client | ZhiWo; JiuXian | ||
Offline Consumption | 360 GroupBuy; WangFuJing; InTime; | ||
Online Reading | Web Forum | SMTH; XICI | |
Media | YICAI; CNBeta | ||
Finance | Banking | China Merchants Bank, China Everbright Bank | |
Insurance | China Pacific Insurance; Xinhua Insurance | ||
Security Broker | China Asset Management; Essence Securities | ||
P2P | RenRenDai; JieYue; HengChang | ||
Online Gaming | QQ Game | ||
Social Networking | Weibo; QQ |