Table 1 Theories used in adoption of Paytech Services
Theory | Reference study | Determinants |
|---|---|---|
Stimulus-Organism-Response (S-O-R) | Mehrabian and Russell (1974) | Stimulus (external factors), Organism (Internal factors) |
Theory of Reasoned Action (TRA) | FishbeinIcek and Ajzen, (1975) | Attitude, Social Influence |
Technology Acceptance Model (TAM) | Davis (1989) | Perceived usefulness, Ease of use, Intention to use |
Extended TAM | Venkatesh et al. (2007) | Subjective Norms, Image, Job Relevance, Perceived Quality |
Theory of Planned Behavior (TPB) | Ajzen (1991) | Perceived Control, Subjective Norms and Attitude |
Diffussion of Innovation (DOI) | Adoption and Innovation characteristics, Innovation-decision process | |
Motivational Model | Venkatesh and Speier (1999) | Extrinsic & Intrinsic Motivation |
Unified Theory of Acceptance and Use of Technology (UTAUT) | Venkatesh et al. (2003) | Effort expectancy, Performance Expectancy, Social Influence, Facilitating Conditions |
Extended UTAUT | Venkatesh et al. (2012) | Hedonic Motivation, Price Value |